tech technology media reviews breakthrough documentary film video youtube sookie 416style television Susanne Jespersen visual researcher photographer writer

10.7.07

Dove's Evolution Ad Takes Home Cannes Prize

It's the first time in the history of the Cannes Lions Prize that an ad has taken home awards for both the Cyber and Film categories furthering convergence of these two mediums. I first saw Dove's Evolution ad on YouTube last fall and immediately added it to my favorites list, it's brilliant. Since it was uploaded it's been viewed over 3.5 million times, that's a huge audience that sought out the ad and gave it their 1 minute and 15 seconds.

The ad, produced by the Toronto office of advertising empire Ogilvy & Mather, continues to demonstrate the authenticity the Dove brand is known for. I'm continually impressed at their use of media. Two summers ago Dove presented a photo exhibit featuring real and diverse women taken by well-known female photographers (Lieibovitz for example). In tandem they were working on a documentary with Telefactory and the W Network called Beauty Quest which followed a female fashion photogrpaher in Toronto as she confronted her own ideals of beauty. At the end of the day we all want to feel good about ourselves and know there's more to it than buying the perfect product.

1 Comments:

Anonymous Rodrigo said...

Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Se você quiser linkar meu blog no seu eu ficaria agradecido, até mais e sucesso. (If you speak English can see the version in English of the Camiseta Personalizada. If he will be possible add my blog in your blogroll I thankful, bye friend).

10:22  

Post a Comment

<< Home