Dove's Evolution Ad Takes Home Cannes Prize
The ad, produced by the Toronto office of advertising empire Ogilvy & Mather, continues to demonstrate the authenticity the Dove brand is known for. I'm continually impressed at their use of media. Two summers ago Dove presented a photo exhibit featuring real and diverse women taken by well-known female photographers (Lieibovitz for example). In tandem they were working on a documentary with Telefactory and the W Network called Beauty Quest which followed a female fashion photogrpaher in Toronto as she confronted her own ideals of beauty. At the end of the day we all want to feel good about ourselves and know there's more to it than buying the perfect product.