CSI: Sales Pitch
Officer Danny Messer's phone rings and his colleague says "Hey! Is that Coldplay?" "Yeah" he answers, as they move to a lengthy close-up shot of his mobile screen with text that says "Cindy calling". Messer continues, "It's their new single, Talk, something my girlfriend does too much".
Is that supposed to be witty? Am I just offended because I'm a girl, or because the advertising was too blatantly thrown in my face when I was least expecting it? I'm sure most people watching were thrown off by this, which means the show isn't doing its job of engaging its audience and loses some integrity along the way. The product does as well.
Consumers are smart and want to be entertained (all the way through) while they are being sold too. Advertising that is funny or witty goes much further. Interrupting the program with a cheap sales pitch is just an insult.