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Move Over Alicia Keys?

Microsoft said they wouldn't try to compete with Apple's itunes but news broke today (source: Cynthia Turner's Cynopsis) that the corp is working with MTV Networks to launch Urge, a joint digital music service. Similar to how iTunes works in conjunction with Quicktime, Urge will work with Windows Media Player, offering downloadable music and a subscription service. The new service will also provide exclusive MTV Networks programming as well as original content designed specifically for the new service. I would've said "move over Alicia Keys" if they'd thought of doing this a couple years ago, but Microsoft will have to work hard at this stage to win back all the PC users who've come over to the light side because of apple's slick design and cool and friendly apps.


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